Sports and Storytelling have been the two defining threads of Yifan’s life. Back in primary school, she gave daily NBA updates like a mini sportscaster to the class, while keeping a weekly blog that documented the quirks and fun of campus life.

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After earning both a bachelor’s degree in Sport Management and a master’s degree in Advertising from the University of Texas at Austin, Yifan joined the Shanghai-based creative agency diningru:m as a copy-led Associate Creative Director. Her work for Nike Greater China spans campaign headlines, editorials, and digital short-form videos, all grounded in brand strategy and cultural insight.

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Yifan never stopped documenting the world around her. These days, podcast is her most honest outlet, a space to explore how deeply stories can reach and how far creativity can grow.​​