SP25 VDAY editorial | Yifan Feng

project description:

This editorial piece is part of Nike GC’s SP25 V-Day campaign, which celebrates love through the lens of athlete couples in intimate, everyday moments.

Designed with the spirit of a soulful magazine, the tone and interactive layout blend emotional storytelling with Nike’s effortlessly cool attitude and sport-driven DNA.

role description:
As Associate Creative Director and Copywriter, I worked closely with the client’s creative team to lead the editorial development and narrative execution.

I established the casting direction and conducted in-depth interviews with three selected athlete couples, which informed the editorial structure, visual narrative, and final storytelling content.

This editorial presents three heartfelt portrayals of love in motion, gently guiding readers toward the V-Day product collection.

project description:

role description: ​​As Associate Creative Director and Copywriter, I worked closely with the client’s creative team to lead the editorial development and narrative execution.

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role description:
As Associate Creative Director and Copywriter, I worked closely with the client’s creative team to lead the editorial development and narrative execution.