project description:

This video is part of Nike GC’s SP24 IWD campaign, celebrating the power of female athletes.

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To position the Zenvy collection as a product that frees both body and mind through movement, we collaborated with Jia Ming, an inspirational dance artist, to portray a powerful and expressive image of femininity in motion.

role description: 
As Associate Creative Director, I led the content mapping of 5 videos for Nike GC’s SP24 IWD campaign. I worked closely with multiple departments on the client side to ensure each video aligned with the brand’s narrative tone and visual language.

My responsibilities included overseeing script development, casting direction, styling direction, graphic and set design, and director’s treatment.
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