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project description:
These four videos are part of Nike GC’s SU25 PE CLASS campaign, spotlighting kids’ athletic spirit in everyday campus settings.
To pass on the excitement of sports and introduce the supporting gear, we drew from insights into current trends across Chinese school life, bringing in resonant details that help parents celebrate their kids’ moments of growth and play.
role description:
As Associate Creative Director, I worked closely with multiple departments on the client side to ensure each video aligned with the brand’s narrative tone and visual language.
My responsibilities included overseeing script development, casting direction, styling direction, graphic and set design, and director’s treatment.
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