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project description:
This Nike GC’s SP25 V-Day campaign celebrates love through the lens of athlete couples in relatable, everyday moments, balancing soulful texture with the brand’s effortlessly cool attitude.
role description:
As Copywriter, I worked closely with the client's creative team and crafted the following two message assets, each adapted across a range of digital touchpoints:
campaign headline: 看你的每一眼
product pack name: 情人节苹果之眸系列
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